How we grabbed men's grooming by the beard!

Beards they say is a double edged sword, especially if you aren't graceful enough to handle it. Success too is one of those things that can really make or break you. But when you hinge your success on creativity and innovation, redefining an entire niche in a market in the process, you simply know how to take stuff in your stride... Like a boss!

For us at Beardo, the past few months have been a flurry of activity, that began around the beginning of the year, with a slew of new product launches. The year got even better when we added a golden hair to our beards as the men's grooming brand of the year at the Flipkart Achiever's Awards. And in March, the news of our partnership with Marico finally put the icing on a very sweet cake!

The accolades and recognition aside, we started Beardo as more than just a business. Beardo is a labour of love and we are damn proud of what we do. And when Entrepreneur magazine asked our co-founders Ashutosh Valani and Priyank Shah to do a cover story, we did so with a lot of humility, a little bit of swag and oodles and oodles of that trademark Beardo style.

[caption id="attachment_226387" align="aligncenter" width="2048"] Entrepreneur Magazine[/caption]

Beardo has been a rollercoaster with two passionate souls on a journey to create a revolution. And in a way we have achieved some of our objectives... But like they say in Bollywood, "picture abhi baaki hain mere dost!" We began this revolution with a few products, and a sustained digital presence... those were the mantra to our initial and sustained success. Come to think of it, even now that we are present in 2000 salons across 14 cities, we are still a force to reckon with in the digital space.

When we started, the future was dynamic, fluid and a little (read lot) difficult. Breaking even in a category that was not only undefined, (hell before we came along it barely even existed) was nearly unthinkable. We sure have come along way from there. We have had some amazing help along the way, from our brand ambassador, Suneil Shetty, to Marico and above all the millions of fans who have sampled the products and then become repeat customers, we would like to thank each and everyone who has made our journey that much more special.

We know that we have a long way to go, and we hope that you will continue to be a vital part of this journey!

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